SEO, or Search Engine Optimization, is one of the most important marketing tools for site owners to learn in order to increase visibility for their brand and grow their online presence. However, when approaching the finer details of SEO, such as keyword research, backlinking, and technical optimization, it can all start to feel quite confusing. This prompts many site owners to ask the question, “Should I hire someone for SEO, or should I do my SEO myself?”
This is an important dilemma that can have a real impact on your site’s success, so let’s break down the arguments for both sides to help you figure out which approach to SEO is best for you.
What is SEO and Why Does It Matter?
SEO is one of the most effective methods of driving traffic to your blog. It consists of implementing practices that help your site to show up in search engine results, driving users to your page. These practices may include:
- Targeting keywords
- Optimizing meta data
- Improving site speed
- Optimizing for crawlability
- Building backlinks
- Managing your online reputation
- And much more!
Why Is Getting High Rankings On SERPS So Important?
Getting high rankings on Search Engine Results Pages (SERPS) is crucial for a site’s success. One of the reasons for this is that it drives organic traffic to your site. Most search engine users click on one of the top results that appear on the page. This means that the higher up your site is in the results, the more likely people are to click on it.
It is proven that organic traffic yields a higher ROI. While paid ads have to receive continual investment to keep drawing in traffic, once your SEO is in place, it continues to draw in traffic over time at no extra cost. Plus, the more SEO content you produce, the more it compounds to produce even higher results.
The Pros and Cons of DIY SEO
So, we know why SEO is so important. But should site owners be taking on such an important task themselves, or should they hire someone for SEO? Let’s first break down the pros and cons of taking on SEO yourself and explore whether it’s worth the risk.
Pros of DIY SEO:
- Save on costs. If you decide to take on SEO yourself, you will be able to save costs that would have been spent on hiring a service. This is a benefit for small businesses and new startups.
- Full control over your strategy and decisions. Instead of handing responsibility for your site’s success over to a stranger, you will be in full control of all the decisions you make for your site.
- Learning opportunity. If you decide to take on SEO yourself, you will gain the opportunity to learn SEO skills. This will then enable you to implement them long-term as you move forward with your site building.
Cons of DIY SEO:
- Steep learning curve. With an enormous number of elements to consider in SEO, it can be a steep learning curve for newcomers to understand a large number of new skills and practices.
- Time-consuming process. SEO learning and implementation can be time-consuming and may divert attention from tasks where your existing skills may be more effectively utilized.
- Putting the site’s success at risk due to poor practice. With so much information to learn, as well as a lot of misinformation that can lead you astray, attempting to do DIY SEO can actually put your site’s success at risk rather than helping it
- Inability to keep up with trends. SEO trends and search engine algorithms are changing all the time, making it extremely difficult for busy site owners to keep up with current trends.
Top Reasons Why You Should Hire Someone For SEO
If you’ve been wondering, “Should I hire someone for SEO?”, it’s important to understand that hiring an SEO expert can help mitigate a lot of the risks you may run into when attempting to do your own SEO and ensure that you reach your site goals effectively. Here are some of the top reasons why you should hire someone for SEO:
Expertise In The SEO Field
SEO experts often have years of experience in the field, as well as a deep understanding of up-to-date SEO strategies. This means that, instead of trying to understand everything yourself, you can be sure that your SEO will be in capable hands.
Working Efficiency
Thanks to their knowledge and experience, SEO experts know how to work efficiently. This means they can undertake SEO audits with speed and work quickly to implement changes that will boost your site’s success so that you can begin to see results.
Staying Ahead of Competitors
As part of their work, SEO experts ensure they stay up to date with current trends and changes in SEO and search engine algorithms. This knowledge means that they will be able to implement the most effective strategies to help you stay ahead of the competition.
Tailored Strategies For Your Site
With in-depth knowledge of how SEO works, experts will be able to understand what a site’s specific needs are and how they can address your business’s goals. They will then be able to design and deliver a customized SEO plan that can get your site to where you want it to be.
How to Choose the Right SEO Expert
If you’ve weighed up the pros and cons and decided that you should hire someone for SEO, you now need to consider how to choose the right SEO expert for you. Here are some things to consider when looking to hire an SEO service.
- Experience and Track Record: Conduct research to assess their experience and track record. What kind of work have they done in the past? Who have they worked for? What results has their work produced?
- Avoiding Red Flags: Keep an eye out for red flags. This can include SEO services that offer black-hat or out-of-date techniques, such as the use of meta keywords or invisible text. Also, look for services that promise quick results, as SEO is always a long-term strategy.
- Understanding the Different Aspects of SEO: SEO has many different aspects, including on-page, off-page, technical, and local SEO. You should make sure that the service you hire for SEO has an understanding of all areas, so the work they implement is most effective.
Why Should You Work With SEO Baguette?
At SEO Baguette, we have the expertise and experience to help you reach your goals by building your site’s organic traffic. We have worked with a variety of sites, from large international companies to small businesses and niche blogs, to help our clients build their SEO. With our record of 100% customer satisfaction, you know your site will be in the hands of SEO experts you can trust.
To find out what we can do to help you, we can deliver a free SEO audit. This way, we can review your site and provide you with a clear, actionable plan to improve your site’s performance and enhance your SEO so you can wave goodbye to uncertainty and put your business goals into motion.
